Dull Gold / Bright Gray

by Craig Rich

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Nothing’s really yours but still we search for more what holes are you trying to fill with the life you’re trying to build Nothing’s really yours but still we reach for more what holes are we trying to fill with the life we’re trying to build How do I throw away all my preconceived notions When I know the real wealth is our emotion Bright and shiny things sap our souls away can we learn to embrace the beauty of gray? All these shiny things Seem Dull today Can we learn to embrace the beauty of gray Can we learn Can we learn


Having characters throughout my history that have been caught-up in a constant unfulfillable desire to acquire more, I’ve long wanted to write a song about it. It’s an addiction that’s exploited and even encouraged (in the name of “helping the economy”), instead of viewed as detrimental and it’s the only one I can think of where we have another word for addicts: “consumers”.

Putting this in a song isn’t a new concept, but I think it’s important to add voices to the fire until it catches everyone who needs to hear it; and to serve as a reminder that nothing has value beyond the value we assign to it. Something gold can be revered by one person, but appear dull to someone else. Something gray might be bland to some, but beautiful to others. The notion that nothing has meaning may sound bleak, but I think it’s very freeing. Once you make that realization, it’s up to you to decide what brings meaning in your life; not some tailored array of algorithms.


released March 1, 2024




Craig Rich Cleveland, Ohio

Enter Craig Rich’s bitter sonic wind-tunnel at your own risk; but once you surrender to the mesmerizing blend of Psychedlic Lo-Fi Dreampop you’ll find yourself engulfed by a blissful cyclone of sound. Taking cues from the likes of Johnny Marr, Slowdive, Brian Eno, UNKLE, and even Radiohead, Rich emerges as an enigmatic and introspective musical force ... more

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